World Cup fever and the beauty of scarcity

In Italy, professional sports are played once a week, with few exceptions. Among the sports, soccer is The Game. On Sundays, people watch the game. The rest of the week they talk about the game, argue about the game, read about the game, fantasize about the game, and plan for the next one. Each...

No fear of flying Southwest

According to Wikipedia, the 35-year old Southwest Airlines is the third larger airline in the world for passenger carried. Fortune magazine defined Southwest “the most successful airline in history.” Yet, I didn’t understand what a big deal Southwest was until I flew with them for the first time....

How to Blog: 3. How to write good posts

How to Blog Series « 2. Start blogging | 3. Writing good posts | 4. Blog Networking » If you regularly visit blogs, you know that blog posts come in all shapes and sizes. Posts can be long, medium, or short (sometimes really short, like Jim Henley’s renowned one-word post that has collected 1104...

User Research: Don’t neglect the goldmine in your own backyard

A product development process built around the user and the experience is an expensive proposition for many companies. On the surface, companies may reject user- and experience-centric approaches because they appear more expensive (more steps, more people involved, more time); deep inside, taking a user-centric approach is frightening because it requires relinquishing control and...

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